Image Credit: Equation du Temps Present Dayįast forward a year and a half and it seems, at least based on the anecdotal evidence anyway, that Cartier made a good decision. It’s almost a given if you want to be taken seriously in this segment. All the other ‘main-stream’ brands such as Omega, Rolex, IWC, etc. The brand had already been for some time trying to reposition itself in a more attractive light to young, male buyers who were interested in something more than just a pretty face (and a rectangular case!) and had already enjoyed a deal of success with the launch of the Tank MC earlier in the year (complete with round case and in-house movement.) The Calibre de Cartier Diver therefore seemed like somewhat of a logical next step. Or a disastrous one.Īll the other ‘main-stream’ brands such as Omega, Rolex, IWC, etc. Upon some quiet reflection in our reflecting chair however we soon came to the conclusion that this could be a very good move for Cartier. Like many curious onlookers at the time we were a little surprised by this announcement, bemused even, as at least to us it seemed totally out of character for the brand.

About a year and a half ago now Cartier announced the impending release of their first ever diver’s watch the descriptively named Calibre de Cartier Diver.

Cartier calibre discontinued